Goal-driven Data Analysis

Our sports data services power clubs, teams, players and events organisers alike, providing distilled data to support defined outcomes. Boasting an outstanding team of data experts, developers, content managers and more, we're ready to tailor our skills to any project.
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Enhance Performance

Team & Player Performance Analytics

Our bespoke dashboards offer metrics to benchmark performance and optimise for improvement. Tailored for each team or player, we take your specific goals and outline what you need to do to achieve them, providing season-long as well as specific match analysis.

Sunderland AFC Case Study
optimise events

Event Data Analytics

We provide support to major international sporting events through data analysis, consulting on a wide range of areas to ensure events are optimised for delivery as well as for fan engagement. From pre-race data packs to live second screens and post-event analysis, contact us to find out our full range of data capabilities for events.

Sub7 Sub8 Case Study
engage fans


From embedded widgets and social graphics to full platform development, we identify ways to showcase the analytics that matter most to your audience. With an overwhelming amount of data now available for any sports event, providing the right visualisations to showcase the data that matters is crucial.

Super League Case Study
bespoke services

Strategic Consulting

Our extensive experience in sports data analysis developed through years of powering our own predictions platform and delivering projects for major clients have made us the go-to sports analytics company for teams, events and broadcasters alike. We provide strategic consulting to help sports entities exploit the full power of their data to achieve set goals, whether those lie in enhancing performance, growing engagement or other areas.

our case studies

Learn how we work with teams, event organisers and sports bodies alike to enhance the power of their data.


Our data offering for Sunderland AFC allows them to monitor and benchmark performance, and inform decision making.

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Sunderland A.F.C

Our data offering for Sunderland AFC allows them to monitor and benchmark performance, and inform decision making.

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Super League Triathlon

Our offering with Super League enhances their race weekend content, engaging fans and stimulating discussion.

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Pho3nix Foundation

As official Data and Insights partner we integrated data into the story-telling of the event.

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Cesena F.C.

Season & match performance analysis for Cesena F.C.

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World Rugby

Bespoke consultancy for World Rugby providing analysis and information for stakeholders on a range of projects.

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Football Performance Tools

Our performance analysis and manager search dashboards for football clubs have supported decision-making in major clubs.

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Smart Stakes

SmartStakes compares our predictions to bookies' odds for major sporting events around the world.

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4Cast Platforms

The latest predictions and stats from Rugby4Cast, Tennis4Cast and more.

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