Sports4Cast are excited to announce their partnership with the Pho3nix Foundation as official Data and Insights Partner covering the Pho3nix Sub7 and Sub8 Project, Powered by Zwift.
The audacious attempt for men to go under seven hours and women to go under eight hours over the full distance of triathlon requires an ambitious broadcast over nine hours long. Sports4Cast have been contracted to provide insights and analysis in the build up, during and after the attempt and are advising on the data content strategy for maximum fan engagement.
This will include the development of a ‘second screen’ that takes live timing information and relays it to fans, allowing them to feel more connected to the athletes and gain a greater awareness of where each stands relative to each other, and the overall attempt.
Sports4Cast will form part of the team live from the race venue at the Dekra Lausitzring in Germany in June 2022.