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About Us

We are a data-driven business that provides sports information for fans, companies and sporting bodies alike; generating content to enhance performance or drive engagement. We aim to give greater insight into events and matches, either through our own hosted platforms or directly to companies and broadcasters, but always with the same principal aim – telling the stories behind the data.

Our focus is never just on the data itself, but on the story it tells, relating this to the audience at every stage, answering the ‘So what?’.

our team

Graeme, CEO, Co-Founder

Graeme built the original Rugby4Cast 1.0 back in 2017 and now leads all elements of business development.

Responsible for the all-powerful Sports4Cast Algorithm, Sam manages our global sports databases and models.

Alex, CTO, Co-Founder

Alex manages all web platforms and largely spends his time telling others to clear their cache.

Tom, Head of Football

Tom heads up our football product development, guiding teams to promotion since 2022.

Chris, Product Development

The newest member of the team, Chris provides back-end technical support as well as leading innovation on new products.

Possibly the first instance in the world of true humanoid AI, the Algorithm underpins all that we do.



Each sport, league or club has its own stories to tell. We develop data sets that do just that.


Our computer models analyse upcoming matches globally, generating a range of outputs.


We deliver content and graphics for social media, write blogs and prepare commentary packs.


We distil the information down to its simplest form, taking care to answer the question: “So what, why should I care?”

Latest News

Football World Cup Predictions 2022 – Interactive Tool

Use our interactive tool to browse football predictions across all groups and knockout stages.

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Sports4Cast at the Arena Games 2023

Learn about our data services for the SLT Arena Games 2023.

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Sunderland AFC Announces Partnership With Sports4Cast

We are delighted to share Sunderland AFC's announcement of their partnership with Sports4Cast.

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Sub7 Sub8 Team Revealed

Sports4Cast are delighted to be part of the Sub7 Sub8 team covering the event this weekend. View the full team

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Partnership with Pho3nix Foundation Announced

Sports4Cast are excited to announce their partnership with the Pho3nix Foundation as official Data and Insights Partner covering the Pho3nix

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